“Goeun not only means beautiful, but it also means smooth and finely grinded.”
Goeun, 고은, is an organic, contemporary cafe providing new experience for customers through serving everyday delicious, healthy food/ingredients and drinks. Its main theme is to “filter or grind” authentic organic food for those spending less time eating or eating unhealthy processed food. Unique from regular cafes, Goeun customers can “experience” grinding their own food by picking fresh products from the cafe or bring their own food from their homes.
In order to have approachable, organic, friendly feel to the customers, roundeness of the logo and illustrations was emphasized. The comma on the logo signifies Goeun as a “resting stop” for every customers. The graphics of grain filters were inspired from Korean traditional grain/powder filters used in home kitchens.